Public relations was an important part of my role as tourism development manager for Franklin County, Va. This press release promoted the opening of a restaurant in a historic, former Coca-Cola bottling company building in downtown Rocky Mount. This press release detailed plans for the ribbon-cutting event, which included the reveal of restored Coca-Cola signage on the building and the inclusion of Coca-Cola Bottling Co. Consolidated as a part of the festivities.
I utilized PRWeb via OutMarket marketing software (now iContact Pro Select) to widen the distribution of the press release. The software included integrated social media, which allowed congruent promotion.