For the Shreveport-Bossier Convention and Tourist Bureau, I developed creative strategy for a six-video YouTube series to promote tourism in the sister cities and offer industry organizations and businesses an innovative platform to showcase what they have to offer. Together the videos tell a story. This video “Take a Trolley Ride With Tarah at the Louisiana Boardwalk,” is from the series.

After determining a concept, I wrote a script for the opening video, then determined what attractions would be featured before working with industry professionals to coordinate film and interview schedules. Furthermore, I am featured in the videos, setting up each feature and interviewing featured tourism professionals at each location. I was responsible for seeking bids from local production companies, deciding which company to work with and I oversaw and approved the project through its entirety.

Once complete, I determined a YouTube release schedule for the videos and promoted them via other social media channels.

  • Social Media: YouTube Video Series
  • Skills: Content Strategy, Script Writing, Social Media, Public Relations Tactics
  • Position: Public Relations/Social Media Manager
  • Completed: 2009
  • View the Video: https://www.youtube.com/watch?v=OPjX94vhe50