I joined three classmates to compete in the 2015 Try My UI UX Wars Case Competition. The competition centered on usability testing and applying the newest generation of UX analysis tools to compare industry competitors. We were tasked with choosing a comparison case and conducting usability tests using the Try My UI software. We received an Honorable Mention and our report was featured on the Try My UI company blog.
For our usability tests, we recruited six students to compare the user interface and user experience of two competitors – Student Universe and STA Travel. Once results were obtained, we used card sorting to organize the data and completed a final report of insights collected from usability testing concluding, based on user feedback, which of the two brands offered a better user experience.