Developed and managed email marketing strategy for the nation’s seventh-largest AMA chapter. Handled strategy, development, execution of campaigns and iContact sends that drove member engagement and chapter growth. Led redesign and established cadence that exceeded membership targets by 14% and boosted retention 25% (2021), with open/click-through rates above national averages.
View emails:
Example 1: June 2021 | Newsletter
Example 2: May 2021 | Newsletter
Example 3: February 2021 | Newsletter
