For the Shreveport-Bossier Convention and Tourist Bureau, I worked with BlueJay Creative in the development of an e-news blast to group tour operators. I was responsible for content.

The goal of the project was to gain clients while increasing awareness of the organization’s annual Mardi Gras event. Shortly after distribution, three operators booked groups for the celebration, and the tourism sales manager anticipated having more clients booked than the previous year.