Public relations was an important part of my role as tourism development manager for Franklin County, Va. This was one of several press releases that promoted the return of the Franklin County Agricultural Fair after nearly 40 years. This press release details of major attractions slated for the county’s community-focused event.
I utilized PRWeb via OutMarket marketing software (now iContact Pro Select) to widen the distribution of the press release. The software included integrated social media, which allowed congruent promotion.
In addition to managing public relations for the event, I also led the fair planning committee, which included public officials and members of the community. The four-day event welcomed more than 6,500 patrons.